Amazon Wedding Registry, the largest Internet-based retailer in the world's Wedding Registry, wanted an email campaign to
1) Drive item adds through increased engagement.
2) Increase customer acquisition through driving awareness.
3) The client needed emails in a matter of weeks
4) The client didn't have a strong idea of what they wanted
5) Perform better than their current emails
1) I went to meetings with the project manager, the lead copywriter, and the two business partners and took notes making sure that action items were being noted and helping create accountability.
2) Being the sole developer, offered up technical suggestions and led the implementation and advocated for the design.
3) Through iterations of wireframes, the client decided that they wanted to avoid having a lot of squares in the emails, so we showed them how there could be different size images through higher fidelity prototypes.
4) I created a single template that can be linearly organized to include components to fulfill 7 different email templates.
5) There was an option for the 3-Grid in Editor's picks to have dynamic asin entry.
6) Created sample campaigns and gave technical support.
7) Delivered an email best practices guide.
8) I worked with the two Brand Partners, Senior Marketing Managers of Amazon Wedding Registry and initiated office hour meetings with Email tools and Email Marketing to follow through on trouble tickets that I created on their behalf so to build relationships with the people that can help make the emails sucessful moving forward.
9) I initiated meetings with two other designers, three copywriters and the program manager to manage the emails post launch.
1) The client stopped using the old emails when they got the new templates.
2) Customers got to see large, beautiful imagery such as in the launch announcement.
3) The single template helped foster brand recognition as components were being reused
4) Scalable - other templates can be created from the components.
5) Since the February 4th launch, there's been an average 7% Open Rate to gauge interest, 3% Click-Through Rate. There has been a 0004% Opt-out Rate (average for Amazon is .05%.). Therefore, 42% of people that open the email are clicking through and there is there is a low opt-out rate.
Amazon Channels, the largest Internet-based retailer in the world's subscription based television streaming subscription, wanted
1) Animated banners to drive awareness of Amazon Channels.
2) Lift free trials and paid subscriptions.
1) I showed options of a person lying on the couch and the rumba with a remote
2) Decided the cat and the other options had the best alignment feedback from the WW Advertising & Marketing Ops Sr. Project Manager
3) Instead of retrofitting video assets, I worked as a Design Technologist with an Art Director to create proper designs to fit banner specs.
4) I created a banner campaign that highlights the futility of paying too much for cable bundles you don't want.
5) I delivered five :15 sec marketing HTML5 Animated Banners.
1) The campaign launched in five test markets across the nation.
2) The animated banners generated a 2x increase in click-throughs to the Channels page, 10% lift in purchase intent and a 2.8% lift in sign-ups in comparison to control cities from October to December 2016.
Microsoft Store, American multinational technology company's eCommerce site, needed launch material for their 2016 Project and Visio software. Project software makes project tracking easy with scheduling and reporting. Visio software makes diagrams simple and is good for user flows. Project pro elevates those projects and diagrams to link components for teams.
1) I created new Visio and Project 2016 imagery for multi national category pages.
2) I created Product Detail Page Imagery, going upstream to localize languages and considered cultures when choosing culturally appropriate imagery.
The Visio and Project Launch was the biggest in Microsoft history reaching more countries and was localized to more languages than ever before - launching in 230+ countries!