Amazon Channels HTML5 Banners Tablet view

Motion Designer

Code Sample

September 2016

AmazonChannelsProcess.png

Amazon Channels HTML5 Banners Process

Motion Designer

September 2016

AMAZON CHANNELS HTML5 BANNERS

ASK

Amazon Channels, the largest Internet-based retailer in the world's subscription based television streaming subscription, wanted

1) Animated banners to drive awareness of Amazon Channels.

2) Lift free trials and paid subscriptions.

ACTION 

1) I showed options of a person lying on the couch and the rumba with a remote

2) Decided the cat and the other options had the best alignment feedback from the WW Advertising & Marketing Ops Sr. Project Manager

3) Instead of retrofitting video assets, I worked as a Design Technologist with an Art Director to create proper designs to fit banner specs.

4) I created a banner campaign that highlights the futility of paying too much for cable bundles you don't want.

5) I delivered five :15 sec marketing HTML5 Animated Banners.

RESULT

1) The campaign launched in five test markets across the nation.

2) The animated banners generated a 2x increase in click-throughs to the Channels page, 10% lift in purchase intent and a 2.8% lift in sign-ups in comparison to control cities from October to December 2016.