IMPINJ EBOOK

SITUATION

Impinj, Radio-frequency identification devices and software company based in Seattle, WA had a single page of imagery and accompanying text document. However, they didn’t have something that was good for clients to communicate their offerings.

TASK

1) Needed an eBook to send to potential business clients to inform them about the product.

2) Wanted the eBook to have the technical information, but bring the reader’s interest up with interesting iconography and imagery

ACTION

1) As an Informatics major, I used my technical knowledge in combination with my icon-design expertise to communicate to highly technical readers.

2) I worked with a marketing manager and her lead to finalize on a complete eBook.

RESULT

1) This reduced the time from the potential client's interest to the time that the client understood the product as the eBook goes in to potential application detail

2) The eBook answered a lot of frequently asked questions for the company’s customers