MICROSOFT INTEL REALSENSE LANDING PAGE

SITUATION

Intel RealSense Technology is a camera technology that can identify movement and allows the person to interact with the computer without a mouse or keyboard. Microsoft had no way to showcase or sell the technology on their store.

TASK

1) A story telling page

2) Inform Microsoft consumers about a new technology

3) The technology was available at Microsoft Store.

ACTION

Working with developers, copywriters, other designers and merchandisers,

1) I used eye-catching imagery to showcase the technology on a responsive layout putting the customer first.

2) I worked with the copywriter to pair the text down and I broke up the copy left and right with the imagery for to make it easy to consume.

3) We A/B tested the effectiveness of the product links location post launch moving the products at the bottom vs. right below the hero.

RESULT

1) Intel RealSense was happy with the end product and continues to pay Microsoft to host the page.

2) My team used my layout as a template for further storytelling platforms.

3) The customer had a great experience to learn about the product that was new to market.