MICROSOFT PROJECT AND VISIO

SITUATION
Microsoft Store, American multinational technology company's eCommerce site was launching their 2016 Project and Visio software and they wanted to expand more than they had ever launched globally. Project software makes project tracking easy with scheduling and reporting. Visio software makes diagrams simple and is good for user flows. Project pro elevates those projects and diagrams to link components for teams.

TASK
1) Create launch material for their 2016 Project and Visio software.

2) Communicate Project and Visio to customers on detail page product images, in context imagery, and with and a storytelling page.

ACTION

1) Created new Visio and Project 2016 imagery for multi national category pages.

2) Created Product Detail Page Imagery, going upstream to localize languages and considered cultures when choosing culturally appropriate imagery.

RESULT

1) The launch was localized to more languages than ever before

2) The successful Visio and Project Launch was the biggest in Microsoft history - launching in 230+ countries!