T-MOBILE ACROSS CHANNELS

SITUATION

T-Mobile, Global mobile communications company out of Germany, had a sale on their Galaxy S4. They had a web presence and they had just started a Twitter page.

TASK

1) Feature the Samsung Galaxy on their site as well as social media platforms.

2) Maintain Brand cohesion across channels.

ACTION

1) Collaborated with copywriters to create graphics for the homepage.

2) Created the T-Mobile Twitter logo, background image, and a post in connection with the homepage.

RESULT

1) A contiguous marketing user interface with consumer familiarity of the campaign across platforms.

2) One of T-Mobile's pioneering Twitter campaigns!