PRODUCT UGG AUSTRALIA

ASK

UGG Australia, Australian based Sheepskin boots and fashion company,

1) Needed high quality imagery for their site

2) Needed to simply demonstrate product size in relation to models.

ACTION

1) I worked on a small team styling, lighting and editing product imagery.

2) We tested and applied multiple lighting configurations to create the ideal shadow. We used mirrors to show as much of the product as possible in 2D images as you can see in the ostrich leather green purse.

3) We worked with America's Top Models to create an attractive silhouette holding the product to give relational size.

RESULT

1) The result was high tough and high quality images that made the customer feel fancy.

2) The silhouette images informed the customer.

Screenshot